American Migraine Foundation
Agency — Yakkety Yak Marketing
Art Direction, Animation
A series of digital ad campaigns for American Migraine Foundation displayed in Times Square. The goal of of this campaign is for the world to meet the disease you can’t see, but is all around you – meet migraine.
Migraine is one of the most prevalent causes of global disability, affecting over 1 billion people worldwide. Yet it is still widely under-recognized, under-diagnosed, and under-treated. It is a disease that you have likely been in contact with, yet you never knew it. Migraine is real. If you haven’t already, it’s time you met.